TICHYS New Microcrystalline Eye Mask Launched: Hyaluronic Acid Microneedling Technology, Setting a New Standard for Anti-Wrinkle Treatment Around the Eyes

ient Background TICHYS targets women aged 25–45 seeking advanced eye-care solutions. The brand aimed to differentiate itself in a crowded eye-mask market through the innovative "microcrystal" delivery format, moving beyond the commodity hydrogel patch segment.

The Challenge

• Severe category homogenization; consumers had low expectations for patch-style eye care
• Microcrystal technology was new to the market and needed intuitive explanation
• First-time overseas launch required English detail pages that balanced technical credibility with premium aesthetics

Our Solution

1. Positioning: Established "Addressing The Root Cause Of the Problem" as the core message, structuring four benefit pillars — improve fine lines, improve eye bags, lifting & tightening, and moisturizing.
2. Visual System: Light blue water-inspired background echoes hyaluronic acid hydration; packaging uses concentric line textures for a tech-meets-luxury feel; red bracket accents anchor each benefit module.
3. Page Architecture: Left-side benefit list + right-side product hero image layout, delivering "technology + visible results" above the fold.

Results

• Delivered the English detail-page hero visual and copy system for the new product launch
• Established a standardized four-benefit messaging template scalable across Amazon, DTC, and other channels
• Created the master content template for subsequent localization into Russian, Korean, Japanese, Spanish, Arabic, and Portuguese