Eye Cream OEM Custom Project: Developing Firming Anti-Wrinkle Eye Cream for an Australian Skincare Brand | Guangdong Tianzi Cosmetics Technology Co., Ltd.

Project Background

The Australian client is a local emerging skincare brand launching its first eye care product. Targeting women aged 28–45, they wanted a product to improve dry lines and puffiness around eyes with mild, non-irritating formula. They needed a Chinese cosmetic factory to provide full ODM solutions including formula R&D, sample testing, efficacy evaluation, packaging support, manufacturing and export documentation to meet Australian TGA cosmetic requirements.

Cooperation & Solutions

Formula Development We adopted peptide, sodium hyaluronate and botanical soothing ingredients for anti-wrinkle and moisturization. No alcohol or harsh preservatives were added. 5 rounds of sample trials were completed. We adjusted cream texture and absorption speed according to client feedback to finalize the formula.
Compliance & Testing Microbiology, heavy metal and skin irritation tests were conducted. We prepared product safety assessment documents to support the client’s local import filing for Australian market access.
Packaging & Visual Design We recommended matte acrylic eye cream bottles to match the brand’s minimalist premium positioning. We provided packaging samples and silk screen printing tests to verify appearance and sealing performance.
Production & Delivery After formula, packaging and documents were confirmed, mass production was arranged in GMP workshop. Filling, quality inspection and packaging were finished on schedule, followed by export customs clearance.

Project Outcomes

The eye cream was launched in Australian offline beauty stores and brand official website.
Positive consumer feedback on moisturizing effect and dry line improvement.
Full ODM process helped the brand launch its eye cream from scratch.
The brand continued cooperation for the 2nd generation eye product upgrade.