Global · 2026

TICHYS New Microcrystalline Eye Mask Launched: Hyaluronic Acid Microneedling Technology, Setting a New Standard for Anti-Wrinkle Treatment Around the Eyes

TICHYS is a skincare brand specializing in high-end eye care. This collaboration focused on its new product "Hyaluronic Acid Anti-Wrinkle Micronized Eye Mask". The entire project involved the creation of the product positioning, visual system, and detail page content. This product is centered around the micro-crystal infusion technology, addressing four major eye care issues - fine lines, eye bags, sagging, and dryness - and emphasizes the "directly addressing the root cause" anti-wrinkle care concept, successfully entering the mid-to-high-end eye care market.

ient Background TICHYS targets women aged 25–45 seeking advanced eye-care solutions. The brand aimed to differentiate itself in a crowded eye-mask market through the innovative "microcrystal" delivery format, moving beyond the commodity hydrogel patch segment.

The Challenge

Severe category homogenization; consumers had low expectations for patch-style eye care
Microcrystal technology was new to the market and needed intuitive explanation
First-time overseas launch required English detail pages that balanced technical credibility with premium aesthetics

Our Solution

Positioning: Established "Addressing The Root Cause Of the Problem" as the core message, structuring four benefit pillars — improve fine lines, improve eye bags, lifting & tightening, and moisturizing.
Visual System: Light blue water-inspired background echoes hyaluronic acid hydration; packaging uses concentric line textures for a tech-meets-luxury feel; red bracket accents anchor each benefit module.
Page Architecture: Left-side benefit list + right-side product hero image layout, delivering "technology + visible results" above the fold.

Results

Delivered the English detail-page hero visual and copy system for the new product launch
Established a standardized four-benefit messaging template scalable across Amazon, DTC, and other channels
Created the master content template for subsequent localization into Russian, Korean, Japanese, Spanish, Arabic, and Portuguese