Private Label Skincare Brand · Global · 2026

Global Client Case: Caffeine Firming Eye Patch Viral Live Campaign on TikTok Shop

This is a cross-border live commerce case for a value skincare eye patch. Targeting global audiences suffering from puffy tired eyes and fine lines caused by late nights, we built scenario-driven live streaming content and optimized pricing & promotion strategy. The eye patch exceeded 2 million units sold, becoming a long-term bestseller in the under-eye care category.

Our client is an affordable functional skincare brand targeting global consumers. They launched the second-generation dual-action caffeine eye patch, aiming to capture the high-demand under-eye care market on TikTok Shop. The core user pain points: puffy under-eyes, dull skin around eyes and dry fine lines from staying up late, heavy screen time.

3C formula with Caffeine & VC derivatives, to smooth fine lines and improve skin firmness
Full-coverage hydrogel patch, fits upper and under eye area
Large-capacity jar design, great value for daily home skincare routine
28-day continuous-use skincare regimen for long-term eye contour improvement
This campaign successfully taps into global consumers’ demand for affordable skincare to relieve tired eyes. By focusing on real skincare scenarios and clear product demos in live streams, we turned a single eye patch item into a sustainable top-selling product. For value functional skincare brands, TikTok live commerce is a powerful channel to build product awareness and achieve stable global sales growth

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