Private-Label Sheet Mask Programme — 12 SKUs for a SEA Retailer

Challenge The retailer wanted an own-brand mask wall spanning entry, mid and premium tiers, with a single artwork system and a 90-day launch window. Approach We mapped the range onto three base materials (non-woven, bio-cellulose, hydrogel) and three serum families, giving 12 SKUs from just four production lines. Shared packaging tooling kept the artwork consistent and cut mould cost by roughly a third. Result All 12 SKUs launched on schedule. Because the range shared a base system, the client could reorder individual SKUs at lower MOQ instead of committing to the full set.